Design plays a role in the Industrial Policy Communication of the European Commission


The European Commission has issued an Industrial Policy Communication aimed at boosting the competitiveness and output of Europe’s manufacturing sector. The focus of the communication is in actions needed to enable growth and economic recovery for Europe. Design innovation is one key driver of the Industrial Policy Communication and part of the third industrial revolution.

Europe’s economy cannot survive in a sustainable way without a strong and profoundly reshaped industrial base. The wind of change is blowing at a time when Europe is facing a severe economic and social crisis. But this situation and the changes are also an opportunity. Europe needs to reverse the declining role of industry for the 21st century with the aim to deliver sustainable growth, create high-value job and solve societal challenge that the continent faces, the Commission outlines.

The European Commission clearly sees the power and potential of design as a driver for growth and competitiveness. The EC will promote wider use of industrial design as well as other non-technological innovations for developing high value products, increasing productivity and improving resource efficiency. The EC is leaning on proposals outlined by the European Design Leadership Board, to promote better access for companies to use design tools and design-led innovation for manufacturing systems. It is promoting design competencies, raising the profile of design in the EU research and innovation system and is promoting the wider application of design in the public sector and the differentiation of European design at a global level.

The new industrial policy will direct European investment and strategies in six priority action lines: advanced manufacturing technologies; enabling technologies such as nanotechnologies, advanced materials, industrial biotechnology, nanoelectronics, photonics and advanced manufacturing systems; bio-based products; sustainable industrial, construction and raw materials; clean vehicles; and smart grids. The EC will create specialized partnership task forces to mobilize all instruments at their disposal in an integrated way to promote the development of these sectors.

The industrial policy “Communication From the Commission to the European Parliament, The Council, The European Economic and Social Committee and the Committee of the Regions: A Stronger European Industry for Growth and Economic Recovery, Industry Policy Communication Update” COM(2012) 582 /3, was issued on October 10 in Brussels.

Read more at the DG ENTR website

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