On 21 March, the European Design Leadership Board met a group of entrepreneurs, decision makers from the business world, EU policy makers and education and research professionals for a co-design workshop in Brussels.
The aim of the workshop was to brainstorm, discuss and prioritise the following three key challenges:
- How to implement design in innovation processes for the benefit of society, enterprises and public sector?
- How to develop Europe’s design competencies and knowledge for the 21st century?
- How to valorize design “made in Europe”?
The co-design workshop was organised as part of policy development work in view of making policy recommendations to the European Commission. “This is not the usual way EU policies and recommendations are formed,” says Christian Bason, Director of Innovation at MindLab and the lead facilitator of the co-design workshop. “Each of the Design Leadership Board members got to invite experts in design, industry, business and community outreach to take part in the workshop. The participants were divided into seven groups, each headed by one of our facilitators, who helped and mediated the co-design process.”
The co-design workshop produced a great deal of material, which was presented to the Design Leadership Board members, who are currently working on the report and the policy recommendations, in which they will use the results of the workshop.
The Design Leadership Board report will be presented to Commission Vice President Antonio Tajani and discussed with stakeholders during the European Design Innovation Summit that will take place in September 2012 in Helsinki.