Welcome words from the Leadership Board member

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Design can make a difference in the society.

I warmly welcome you to the European Design Innovation Summit in Helsinki 17-18 September. The Summit will take place in the heart of the World Design Capital 2012, which is a notable sign of the importance of design’s role in the European society and in the European decision-making.

Never before has so clear an opportunity existed as now, for the European Commission, Member States and regions to take bold action to enable a new level of awareness about the importance of design as a driver of user-centered innovation across Europe.

In addressing the challenge set us by Commission Vice President Tajani – to enhance design’s long-term contribution to smart, sustainable and inclusive growth through increased competitiveness and the pursuit of a better quality of life for all the citizens of Europe – we have been inspired by our vision for design embedded, by 2020, in the innovation systems of Europe.

Our response has been to create twenty-one enabling recommendations that will drive a step-change in innovation behavior and practice across Europe. The opportunity is to set in place framework conditions and infrastructure, supported through targeted measures and actions that will enable a far-reaching and long-lasting impact on Europe’s design innovation capability.

The recommendations will be actively discussed in the Summit. Join us and let us take Europe together to a better designed future.

Olli-Pekka Kallasvuo
Chairman of the World Design Capital Helsinki 2012 Committee
Member of the European Design Leadership Board

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